30 stories from The Associate Producer's Perspective
Hello, APP blog readers! I have another exciting event to tell you all about. Did you miss your chance to meet Alan while he was taking on the role of box office attendant? Well we …
Hello, APP blog readers! I hope you’ve been well. Things have been great at Macbeth – in fact, we have an update that’s so exciting I needed to come out of blogger retireme…
With every amazing journey, there is an ending..an ending that comes all too soon. Â Now that the show has opened my duties have ended, and I will no longer be blogging every day. This exp…
Remember that exciting announcement I mentioned yesterday? Well, after the rave reviews the show received, our strong ticket sales and not to mention Alan’s continued excitement abo…
For the past 3 weeks, I have been working on a very secret project. Â As many of you may or may not know, the Tony Award nominations are being announced next week followed by the actual aw…
As I mentioned yesterday, there was a secret back room during the opening night party where the entire marketing, ad agency and press teams worked tirelessly as the reviews for the show bega…
Wow. Here I am, sitting in my room at 1 AM after opening night and to be honest, I’m speechless. Â How do I possibly even begin to describe this evening? Starting with the celebrity …
Ok everyone….I have a HUGE announcement… We are selling an EXTREMELY limited number of seats to our OPENING NIGHT performance of Macbeth tomorrow night!  As you may or m…
Have you ever been to a Broadway show and anxiously waited at the stage door for the actors to leave the theatre in hopes of getting their autograph or take a quick photo? Â The stage door…
Only 3 more days! As usual, the office is only getting busier. Â Opening night gifts are being finalized and delivered. Â Seating arrangements are being confirmed. Â Tickets distribute…
I believe my organizational skills to be some of my greatest assets, but if you could see my desk right now. Â I am surrounded by playbills, receipts, empty coffee cups, paint cans, a hot …
Writing a daily blog is much harder than it appears (I have no clue how Ken has managed to come up with new and fresh ideas for so many years…truly amazing)! Â Over the past few days…
I can’t believe I’m saying this….but Opening Night is only 6 days away! We are in the final week of previews. Â The press is coming to see the show before writing their r…
Last week, I talked about several of the great marketing campaigns we have started to promote the show. Â But there was one that I didn’t mention, my personal favorite project. Â W…
Remember my lesson two days ago about listening to the audience? Â Well, just as important is TALKING to our audience. Â Broadway ticket sales are structured where audience members purch…
Another busy day here at Macbeth.  I attended our weekly ad meeting which was attended by the usual crowd of managers, ad agency team members, press rep, Davenport Theatrical’s m…
Now that performances have started, Ken has been teaching me an extremely important lesson. Listen to the audiences reaction! After each show, Ken has been standing outside the theatre just …
What a weekend! The show is officially up and running in previews after amazing work from the creative team who accomplished a strong week of tech followed by a wonderful dress rehearsal! Â…
………….Well before I announce it, thank you all for subscribing to the blog and taking this journey with me!  Your support and encouragement has been incredible. Â�…
One day until the final dress rehearsal…only one. How quickly time is flying by! Last night was the first complete run through of the show, now that the creative team has gone through …
One day closer and the clock continues to tick down towards our first public performance! Â Tech is in full swing, and the show is really starting to come together. Â Of course after sev…
As the days continue to tick away, we are getting closer and closer to the first preview, while the days are getting longer and longer. Â Today began with another ad meeting where the curr…
I must admit, April Fool's Day is one of my least favorite days of the year (followed only by Halloween). Â I'm not a big prankster. Â You would think I would remember to not be fooled b…
6 days until we begin previews and the pressure is ON. Â The set is finally installed, and let's just say, I have gained a fear of insane asylums…So creepy but masterfully created. �…
In exactly 7 days, Macbeth will begin previews!! To celebrate this final countdown, I'm offering a literally priceless opportunity. Next Saturday, April 6 at 8PM is the final invited dress r…
