Remember my lesson two days ago about listening to the audience? Â Well, just as important is TALKING to our audience. Â Broadway ticket sales are structured where audience members purchase their tickets through a third-party system (i.e. Telecharge, Ticketmaster, etc.) Â These systems specialize in tickets, yet when they receive the information of the ticket-buyer, the [...]
SOURCE: The Associate Producer's Perspective at 10:45AM on April 11, 2013