670 stories from artshacker.com
I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how t…
Earlier this week, I had the pleasure of running a workshop on Must-Have Google Analytics Settings for the League of Chicago Theatres. The 90 minute session included an updated and expanded …
Three years ago, I wrote an entry about non-profits and open meeting laws. In the last year or so, people have been posting a lot of questions on that post about the laws governing different…
A while back, I asked my fellow arts administrators to help compile a list of conferences that are applicable to our field. Here is the finished list! Conferences for Arts Administrators …
If it's been more than a year since you updated your Twitter account header image, it's high time for something new. To that end, ArtsHacker has you covered with free Photoshop template capa…
Creating image alt text is one of the more time-consuming and challenging content management tasks to complete. It is also one of the most rewarding so always know that the time you put into…
Tomorrow, Friday 8/30/2019, is the deadline for your chance to have a quantifiable impact on which sessions make it into the 2020 Nonprofit Technology Conference (#20NTC). 60 percent o…
Conversations around performances and events really can enhance the experience for people, but making it an effective and enjoyable experience can take some preparation and discipline. One o…
I'm very happy to announce that on Friday, September 27, 2019 I'll be leading an Americans for Arts ArtsU webinar on using metrics to refine and enhance your website's user experience. Bette…
Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics? It's true! Why would you want to track traffic on your website that comes from em…
I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compi…
One of the best kept secrets in Google Analytics hiding in plain sight are annotations, which are little notes you can add to the timeline. Think of it like a 160-character max digital stick…
We're all about sharing the love, and wanted to share a copy of the session slide deck from our 2019 ArtsReach presentation on must have Google Analytics Settings. It includes the latest scr…
One of the most common content management frustration points I find clients encounter is finding an attractive way to display long lists inside webpages. For example, the ubiquitous donor li…
If you're a MailChimp user and you're not using their automation feature, you're missing out! Automated emails can save you time and allow you to send more timely emails to your list. Let's …
Who wants to get away to Chicago? Granted, that's a silly question because everyone wants to visit Chicago, it's a fabulous city and on July 30 and 31, National Arts Marketing, Development &…
For most of us (nonprofits included), the thought of creating and editing a video, especially an animated video, is a daunting task that requires a ton of time and money. However, videos are…
So, you've got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don't have to do the and/or segmentation …
There's an excellent article in the 6/12/2019 edition of fastcampny.com by Ben Paynter that examines two recent studies on nonprofit staff compensation. Spoiler alert: both studies uncovered…
Whether it's your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process should…
Around 1600 Shakespeare wrote about brevity being the soul of wit in Hamlet. Roughly 400 years later, phone text messaging and Twitter limited us to the number of characters one could po…
One of the best trends in software and app development is the rise of offerings designed to integrate with other platforms as opposed to starting life as standalone offering. Case in point: …
It's ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn't know how to set it up and now you do but you don't have any data to show. There …
A recent development in theater, television and film performance, in terms of theory and practice, is the role of intimacy director. There was a video on The Atlantic which frames it as emer…
One of the first lines of defensive in a good cybersecurity hygiene is maintaining strong passwords. Technically, May 2, 2019 was national password day but it's never too late to indulge in …
