The folks at Kambadastudio recently released a round of new high quality photoshop templates for a wide variety of social media platforms and along with their paid options, they included a s…
When things have been going poorly for an organization and they seek a fresh start, (perhaps upon emerging from a national epidemic), the impulse is often to rebrand. However, in a Marketing…
It's easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don't have a great deal of experience working with GA4 you may think the issue is you…
There has been a growing campaign internationally in the non-profit/charity sectors over recent years for employers to include a salary range when conducting job searches rather than utilizi…
Let's talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboa…
Note: There are no affiliate links included in this post. In my war against jargon, I've come across a couple of tools that can help simplify our messaging quickly and easily. Neither ar…
In early April, 2021 the U.S. Small Business Administration announced it was expanding the Economic Injury Disaster Loan (EIDL) and EIDL Advance program and as this last weekend, they ann…
New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 ye…
Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marke…
Scammers haven't wasted any time attempting to suck blood from the turnip of burgeoning performing arts org concert activity. The latest attempt to exploit organizations focuses on events th…
I've been on a war against jargon for a long time. Recently, I've come across a couple of things that reinforce the fact that we need to stop using jargon along with overly ornate language. …
The folks at UsableNet have some news you need to hear. In December 2020 they published a report that shows digital accessibility lawsuits rose 100% over 2020. These are lawsuits filed again…
I recently tuned in to a live LinkedIn presentation by one of my favorite people: Scott Stratten. (If you were at the NAMP conference in Louisville in 2011, you'll remember his amazing keyno…
Since the onset of pandemic, arts admins have navigated the working from home rapids. One of the primary challenges is letting others in the same space know when you're at a point where you …
Now that job postings are returning to pre-pandemic levels at our sister site, Arts Admin Jobs, it's time to launch the next big thing: a candidate database where job seekers can post their …
I'm about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about h…
Advisory Board for the Arts sponsored a webinar discussing how Utah Symphony shifted its marketing focus to emphasize emotional factors and shared values. Karen Freeman, Executive Direct…
Quickbooks sent users an email on 3/10/21 notifying them the ACH (Automated Clearing House) payment option that allows clients to pay invoices with funds directly from a bank account was goi…
It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes …
When it comes to designing your website navigation menu, you'll eventually need to make one critical choice in the form of deciding whether to make the top-level navigation menu items clicka…
If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What's in t…
As a member of Gen X, I'll be the first to admit that incorporating pronoun use into my daily routine takes a conscious effort. Having said that, pronoun use is a positive step toward improv…
The upheaval of the past year in terms of public health, politics, social equity and other areas of concern have made it clear that a new operating environment will emerge, shaped by a chang…
In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we'll take a look at exactly how to set those conversion act…
While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it's increasingly …