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When A Slow Page Load Time Is Brilliant Marketing by Ceci Dadisman

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes to load. Yep, you read that right " 57 minutes.  Usually that would be an incredible fail, but not in this case. Here, it is super clever marketing. Fans of traditional Heinz ketchup bottles will know that pouring the red stuff…

SOURCE: artshacker.com at 02:30PM on March 10, 2021

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