211 stories from 2AMT
Thesis: Your available work time is completely taken up doing things the way you do them now. You have no time to try something new. All these ideas are worthless if you never have time to a…
In the spring of this past year, my day job sent me to the National Association of Broadcasters conference in Vegas. We have been hearing for a while hat the way people consume entertainment…
Thesis: If your productions aren't getting the word-of-mouth support you hope for, you may be able to take action to shape the word-of-mouth. Most companies who survey members to learn why t…
Thesis: Adherents to a hobby define their relationship to a hobby partly through swag " collectibles and ephemera related to their activity. Theatre companies could create swag around their …
Thesis: Members of the public who care about local produce might be good prospects to attend local theatre. At first I thought I should file this idea away until the northern hemisphere spri…
Thesis: Specialty web sites promote hobby awareness and participation. There could be one for playgoers. My two big interests besides playgoing are board gaming and craft beer. Each of these…
Thesis: Opportunities to create strong, face-to-face relationships between audience members and playmakers will encourage future attendance and raise awareness of the value of playgoing. Als…
[Ed Note: This post originally ran on Tales of a Squishy Morph] We have two Equity theatre companies in the Boston area in devoted primarily to Shakespeare. Commonwealth Sha…
Thesis: A group of actors, with very little infrastructure, can create audience engaging, artistically satisfying events. The Actors Salon is a group of actors who gather a few times a year …
Thesis: If you produce a show inside a bar, you might find people interested in seeing it in other bars. Example: The Pink Line Project is an endeavor to raise the visibility of the arts in …
Thesis: People are more likely to spend time and attention on performance activities they have participated in. I'm not a sports watcher, but I fenced saber for a year in college. I'll take …
Theatre is too valuable to be wasted on the few. I want more Americans to see more theatre. Lots more. Enough more, that it calls for a ridiculous goal. Here goes. Triple playgoing in Americ…
If you're wise, even just a little wise, you don't blurt out the literal first thing that comes to your mind. Your first response may be the truest, it may be right, but unfiltered conversat…
More thanks from some of the folks here at 2amt and on the 2amt hashtag on Twitter. Please feel free to join us in the comments section… James Carter, playwright & transmedia arti…
Through the day, we’ll be posting thanks from some of the folks here at 2amt and on the 2amt hashtag on Twitter. Please feel free to join us in the comments section… Tony Adams, …
The first performer I saw live, other than a band, was David Copperfield. He was amazing. As a child I sat there amazed by the magic created in front of me. Fascinated by how he broke the ru…
The astute reader can find the live tweets from last weekend's National Arts Marketing Project Conference (#nampc, if you really want to read the several thousand tweets). There are many ide…
Today I had a meeting at an Early Voting Location. Now, I had already voted on Monday (and got to meet Debbie Wasserman Schultz), so I was just going into this place for a meeting. On my way…
Smile, Broadway! You're On Instagram! Facebook is so over. At least, that's what a college-age co-worker told me this summer while discussing arts marketing. The mega social network may be w…
Heroes. They’re not just for comic books anymore. With the rise of more serious, “realistic” portrayals of comic book heroes has come a trend of real people making themselv…
Every time someone asks me to explain what I do I get flummoxed. Though I could probably avoid the word, I feel obligated to inform them that I am a dramaturg. The desire for avoidance and o…
As Outreach Director for the Hollywood Fringe Festival, my job takes me to a lot of interesting places and introduces me to a lot of interesting people – this year, I was given the opp…
Do you know about QLab? It’s the software you want if you’re running sound. Doesn’t matter if it’s a storefront or a stadium, a church or a theatre, this is the progr…
Are you registered to vote in this year’s election? I shouldn’t have to tell you why it’s important, especially this year and especially if you work in the arts. But whiche…
As a developing company creating and producing work off-center from standard theatrical fare in the Washington area, dog & pony dc (d&pdc) has found the Capital Fringe Festival a v…
