Online security is a big deal. Check that, it's a really big deal and far too often, arts orgs and their managers don't take as much time as they should to protect themselves and their insti…
If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale. Â Whether that means that you put events on sal…
One of my college professors told my class that he started each morning by watching one Ted talk. Â Since here in Chattanooga, our summer is a little more relaxed then during the season, I…
For the first time in a (very) long time, Microsoft released a version of its Windows operating system (OS) that's not only a substantive improvement but a genuine treat to use. It's free fo…
(Source) If there is a snow storm (or snow monster), tornado, power outage or anything that might raise questions about whether an event you are sponsoring will occur, do people know how lea…
I’ve been thinking a lot lately about how to increase our online engagement, especially through social media. I recently did a small ad campaign to promote our fundraising wine event a…
It has always been a bit of a struggle for me to get large numbers of sign-ups for our email list through our website. Â I never took it personally because I understand that people’s…
Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Googl…
As “non-profit-teers”, we have to do more with less. That’s underselling it I know, yet it’s a daily reality of the job. This isn’t something we lament, it̵…
Just today, new findings from a Temple University study have been released showing that paper still has power.  More specifically, that our brains react to and retain content that we h…
By now you've seen the amazing images of everyone's favourite ninth member of the solar system dwarf planet Pluto from NASA's New Horizons mission. Their probe travelled 3 billion miles over…
One of the single most daunting problems arts orgs face when converting to responsive design is embracing the mobile first concept; meaning, you no longer envision website design from a desk…
Friends, summer is a hard time to stay motivated. If your arts season is Fall through Spring, you normally want to take a 3-month nap during the summer months, preferably on a beach with …
Non-profit organizations frequently enter into memorandum of understanding (MOU) relationships so it is important to understand the difference between them and contracts. In simple terms, an…
We all need to have video spots created at one point or another; whether it is for TV ads, social media, or just for our website. Â However, creating video spots when you have very little …
In Tennessee, our state arts council has spent the past year working with arts organizations in the state to be more inclusive with regards to audience members with disabilities or developme…
Directly communicating with an audience through the medium of video is very effective and I've found that as long as you give artists a nudge, they are willing to experiment. I like to encou…
We've all been there, the cursing, gnashing of teeth, and general unpleasantness involved with realizing you just lost a MS Word document you really, really need. It doesn't matter if it was…
A potentially problematic assumption many people make is that the status of being an ex officio member of a group limits that person’s voting rights. Nothing could be further from the …
A good Photoshop (PSD) template can save hours of time and frustration when designing branding elements for social media platforms and over the past year, you've probably noticed the trend t…
Back in April I skewered bad twitter handles and the regrettable word abbreviations that result from the character limit (while telling you how to easily change yours), and Arts Hacker ed…
A few weeks ago, a post from PostGrad Problems about ways to become a young professional came across my Twitter feed. It was a funny post with some…practical tips about attending Ha…
Term limits for board members are a tricky subject. When you are first starting a non-profit organization, the board is often the sole source of labor until the organization gathers enough r…
One item often overlooked when setting up a Google Analytics account is whether or not to include the www or non-www version of the URL as the preferred domain. Preceding the domain name in …
Social media is increasingly becoming more important to arts organizations. Â Platforms like Facebook, Twitter, LinkedIn, and more are opportunities to promote and market events and your o…