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Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should) by Drew McManus

Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Google Analytics (GA) does not track visitor searches. So even though you may notice the default menu item for Site Search via your Reporting admin […]

SOURCE: artshacker.com at 03:00AM on July 27, 2015

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