How To Find Your Brand Archetype
To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype"providing additional facets to who they are. After all…
To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype"providing additional facets to who they are. After all…
Earlier in the month, I posted an article about how you can use Google Search Console (GSC) to temporarily hide a page from Google Search Results. Several readers wrote in to say that althou…
The Ohio Arts Council recently presented a webinar titled “Don’t Get Hacked,” aimed at providing tips, practices, and tools that will reduce vulnerability to data theft. Th…
If you're like me, LinkedIn can often seem like that oddball item on the dessert menu. There's little mystery when it comes to Facebook or Twitter, the apple cobbler or cheesecake of social …
Remember when everyone said that QR codes were the next big thing? All of a sudden, it seemed like every piece of printed marketing material included one. Â However, QR codes had one major…
Over the weekend, we rolled out a bunch of updates. The majority are under the hood improvements that's you'll experience in the form of snappier performance but here are a few key UX items …
Recently there was a new addition to the list of emergency preparation resources available to performing arts organizations. We have previously discussed ArtsReady which was created after Hu…
Regardless the reason why you need to temporarily block a page from search results, there's a handy tool inside Google Search Console made for that exact task. Make sure You're logged into y…
A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than nee…
With Hurricane Irma heading toward Florida, I wanted to offer up a quick checklist of website related items arts orgs can use to help anticipate and mitigate any potential outages. Place a n…
If you are in the performing arts and your material assets suffer damage, be it natural disaster, leaky pipes or someone eating where they shouldn’t, you might not consider visual art …
Arts organizations are asked to create dozens of reports every year evaluating their programs to justify the funding they receive so you probably aren’t inclined to embark on an additi…
At the beginning of August, Google Webmaster Tools began sending notices to users with a warning that "Starting October 2017, Chrome (version 62) will show a "NOT SECURE" warning when users …
You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your…
If you are an artist and want to get noticed, follow these steps. In today's cluttered digital space, it's imperative for an artist to pump images, videos, and text out in a kaleidoscope of …
With the fate of Net Neutrality still very much uncertain, it pays to begin thinking about ways you can marginalize any slowdowns in the light of potential deregulation. Regardless your leve…
One of the most important elements of the experience when attending a performing arts event is the audience interaction with the front of house staff: ushers, ticket office, concessions, mer…
If you're looking for some low hanging fruit to improve online engagement with users, look no further than using an onboarding email campaign to introduce website visitors to key functions o…
Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follo…
There's this sinking feeling you get when you delete a file or revise something you've been writing and forget to save. It's like, "Wait, what did I just click OK about?" The system asks you…
Non-Profit Quarterly recently published a piece charting out the cyclic nature of boards of directors. If ever you have been frustrated with your board and wondered why it is acting the way …
Adobe Bridge CC, a digital asset management app, is not only a hidden productivity gem, it's one of the rare Adobe apps that is 100 percent free. If you don't already use it, swing by the Br…
DISCLOSURE: This piece is tailored for breakout classical musicians earning over $100,000/year through their art, but the principles can be applied to most artists at different career levels…
The indemnification clause is a part of a contract that is often difficult to understand. Even after reading this post, you will still want to consult a lawyer, but you will be more awar…
We took a deep dive into webpagetest.org in December, 2016 to uncover how it can help you improve page loading times for your website. Recently, they released a new feature in the form of a …