670 stories from artshacker.com
It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-…
Time continues to fly as today marks ArtsHacker's fourth anniversary! To celebrate, we put together a special 2018 Year In Review post.
In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should …
In the wake of the Marriott hotel security breach that exposed not only exposed personal information for their customers, but also passport numbers and credit card payment information, it…
If web accessibility isn’t already on your radar, it should be. At the heart of accessible design are the Web Content Accessibility Guidelines (WCAG), a central element of a series…
Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Ins…
We hope everyone has some time to enjoy a safe and relaxing Thanksgiving with family and friends.
When it comes to paying touring performers, there are all sorts of deal that can be made. The payment terms on those deals can get pretty confusing. There are a number of resources available…
Web content accessibility is an increasingly important topic and if it isn’t already on your radar, it should be. At the heart of accessibility are the Web Content Accessibility Guidel…
The next ArtsHacker run conference session is this Sunday, Nov. 11, in Seattle for the 2018 National Arts Marketing Project Conference (#NAMPC). ArtsHacker editor-in-chief, Drew McManus, and…
While many of us know what we want to achieve, it's often derailed because of numerous factors. Some might be external (caused by others), but I've found many are internal (caused by myse…
In the wake of the June 21, 2018 U.S. Supreme Court decision in South Dakota v. Wayfair most remote sellers, such as email marketing providers, are now required to begin collecting sales tax…
Recently, my fellow ArtsHacker, Ceci Dadisman, and I conducted a private Google Analytics (GA) training session* for a nonprofit performing arts org. About mid-way through the session, we di…
Although it’s been around since 2014, the Change History dashboard inside Google Analytics is one of those oft overlooked, but useful tools that can save your bacon at just the right m…
Due to budget and staffing issues, as of October 1, 2018, the IRS will no longer create Central Withholding Agreements (CWA) with artists making less than $10,000. Wait, wait, wait, wait..be…
It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.)…
Undoubtedly, arts organizations want to maintain as large of a list of engaged subscribers as possible when it comes to their users. But there’s a fine line between encouraging ongoing…
If I can put on my grumpy Gen-X arts admin hat for a moment, I have to say that the older I get, the less I enjoy trying new apps. Instead, finding something that works and sticking with it …
The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, som…
Throughout 2018, Google has been releasing all sorts of new and enhanced features inside Analytics and one of the most recent promises to be one of the most exciting: cross device tracking a…
Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of Sep…
It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what's currently h…
The Washington Post published an article on 7/26/18 that reports allegations of sexual misconduct and assault against several leaders throughout the nonprofit performing arts sector. In a fo…
The assertion that arts and cultural audiences are getting older and dying out probably reached trope status decades before the word trope entered popular usage. While this may be true and r…
There’s a terrific article from Lyndon Cerejo in the 7/17/2018 edition of Smashing Magazine that examines a very keep it simple approach to persuading website visitors to conversion. C…
