It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what's currently happening across the media landscape for the U.S. consumer.” Basically, it shows how people are using media including TV, video streaming, social media, etc. Why is this important to arts administrators? Knowing what chan…
SOURCE: artshacker.com at 03:00AM on August 9, 2018