As we begin the new year, I want to encourage everyone to contact the White House and encourage the administration to advocate for a national vaccination status program that can be adopted a…
Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like "click here" in web and digital marketing copy. Fast forward five y…
On November 22, 2022, GoDaddy informed the Securities and Exchange Commission (SEC) of a security breach for 1.2 million users on its managed WordPress servers. According to the report, the …
Looking for a great sales email subject line that leverages buyer's fear over supply shortages? If so, I have exactly what you're looking for courtesy of an email that arrived in my inbox ov…
Spoiler: it's (mostly) not your fault. As if there weren't enough reasons for Facebook to send content managers screaming into the night, one of their long-standing bear traps didn't improve…
Every content manager routinely opens multiple browser bookmarks throughout the week. Sure, you can add each one to your bookmark bar and open them one…at…a…time or you can use this si…
Pretty much every arts administrator knows the pain of looking at a long list of content in a Microsoft Word document where each line is separated by a paragraph, but you need them separated…
Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside…
The  Vax Policy Database has been gathering data since August 20, 2021 and it's been adding new records daily. Over the holiday weekend, I added additional view to the database making it …
Among the numerous details to work out when crafting required vaccination policies is when an employee cites religious objections and requests an exmpetion. Recently, the 8/30/21 edition of …
Insisting on verifiable vaccination status to attend concert events is becoming policy at an increasing number of nonprofit performing arts venues. But coming up with policies and tracking p…
The folks at Kambadastudio recently released a round of new high quality photoshop templates for a wide variety of social media platforms and along with their paid options, they included a s…
It's easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don't have a great deal of experience working with GA4 you may think the issue is you…
In early April, 2021 the U.S. Small Business Administration announced it was expanding the Economic Injury Disaster Loan (EIDL) and EIDL Advance program and as this last weekend, they ann…
Scammers haven't wasted any time attempting to suck blood from the turnip of burgeoning performing arts org concert activity. The latest attempt to exploit organizations focuses on events th…
The folks at UsableNet have some news you need to hear. In December 2020 they published a report that shows digital accessibility lawsuits rose 100% over 2020. These are lawsuits filed again…
Since the onset of pandemic, arts admins have navigated the working from home rapids. One of the primary challenges is letting others in the same space know when you're at a point where you …
Now that job postings are returning to pre-pandemic levels at our sister site, Arts Admin Jobs, it's time to launch the next big thing: a candidate database where job seekers can post their …
Quickbooks sent users an email on 3/10/21 notifying them the ACH (Automated Clearing House) payment option that allows clients to pay invoices with funds directly from a bank account was goi…
When it comes to designing your website navigation menu, you'll eventually need to make one critical choice in the form of deciding whether to make the top-level navigation menu items clicka…
As a member of Gen X, I'll be the first to admit that incorporating pronoun use into my daily routine takes a conscious effort. Having said that, pronoun use is a positive step toward improv…
While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it's increasingly …
Among the numerous pandemic driven content management tasks that are likely on your plate, checking your site for broken links should be high priority item. If you're like most groups, you p…
In 2018, I published an article that provided an option for creating a creative business card. Based on your feedback, it entirely helpful for many readers so I wanted to share an update tha…
You may have heard about the big Google Analytics 4 (G4) rollout a few weeks ago. No doubt about it, G4 ushers in a remarkable new world of tools that add AI-driven insights, even better cro…