For the first time in a (very) long time, Microsoft released a version of its Windows operating system (OS) that's not only a substantive improvement but a genuine treat to use. It's free fo…
Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Googl…
One of the single most daunting problems arts orgs face when converting to responsive design is embracing the mobile first concept; meaning, you no longer envision website design from a desk…
We've all been there, the cursing, gnashing of teeth, and general unpleasantness involved with realizing you just lost a MS Word document you really, really need. It doesn't matter if it was…
A good Photoshop (PSD) template can save hours of time and frustration when designing branding elements for social media platforms and over the past year, you've probably noticed the trend t…
One item often overlooked when setting up a Google Analytics account is whether or not to include the www or non-www version of the URL as the preferred domain. Preceding the domain name in …
Whether you’re home all day enjoying the holiday with family and friends or your organization is putting on an event today, try to take a few moments to remember the reason for the hol…
SEO is dead, long live Structure Data! If you're still hung up on fine tuning every possible element of SEO I have good news for you; you can stop. Google's search algorithms are going to se…
Arts consultant and founder of Audience Development Specialists, Shoshana Fanizza, maintains a podcast focused on audience building and her most recent podcast was all about ArtsHacker. It w…
Chattanooga Symphony & Orchestra concertmaster Holly Mulcahy has been on a tear as of late by tackling two of the most difficult questions arts orgs (especially classical music groups) e…
Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn't prepared, you can expect a world of hurt via your search ra…
Google Analytics (GA) is a remarkable resource but too many arts marketers aren't able to leverage everything it has to offer. It's not from a lack of trying or desire; in many cases, GA can…
How many times have you endured the frustration of exchanging half a dozen email messages when one would have sufficed due to a lack of visual frame of reference for something like a specifi…
In an age of twitter lingo, texting, and autospell it can become all too easy to let your grammar and punctuation chops get rusty; fortunately, we have a few guides you can keep handy that w…
If you work in the field of arts administration, you've probably figured out that it isn't exactly the ideal career if your primary goal in life is to secure a position at the top of the eco…
There's a fascinating infographic from badgeville.com published via their blog on 12/18/2013 in an article by Adena DeMonte that provides insight into what they define as info marketers and …
In case you missed Ceci Dadisman's 1/16/2015 ArtsHack on creating easy mockup images so as to help refine your communication efforts, make sure you give it a look. Think of this post as a pr…
If you or your organization have ever attempted to connect or sync data between mutually exclusive apps and software, you likely know the heartache that is dealing with APIs, or application …
If you're an arts administrator or board member, it can be all too easy to read about data breaches in mainstream media then let it fade into out-of-sight, out-of-mind and secretly hope that…