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2 stories by "Drew Hodges"

In Broadway advertising, first instincts are often the right ones by Drew Hodges

SpotCo founder and current brand consultant Drew Hodges weighs in on the timeline behind ad campaigns.

SOURCE: Broadway News Subscription at 7:00am on May 11, 2023☆⚑

Broadway advertising isn't working " but it can by Drew Hodges

"Broadway is Back!" We get told often we are there " or at least almost there. But producers of new works know the truth: Existing mega-brands are carrying the weight, and new work we all ad…

SOURCE: Broadway News Subscription at 8:46am on February 15, 2023☆⚑
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