"Broadway is Back!" We get told often we are there " or at least almost there. But producers of new works know the truth: Existing mega-brands are carrying the weight, and new work we all admire is suffering. For a long time now I have heard a frustration that so much advertising money is spent, […] The post Broadway advertising isn't working " but it can appeared first on Broadway News.
SOURCE: Broadway News at 08:46AM on February 15, 2023