73 stories by "Brisa Trinchero"
If you want a career in musical theater, you better embrace your inner Harold Hill. Because to make it in the business, we all have to be salesmen (sales people?) peddling our wares. If you …
Despite the winter chill that still hangs in the air in many parts of the country, the Spring musical theater season is already heating up Broadway! It's my favorite time of year – a B…
The Broadway Valentine’s are flooding in today. Thank you to everyone who already took the time to write a Valentine and brighten someone’s day. We’re reaching out to the l…
Theater companies around the country often ask me: how does a theater company win the Regional Tony Award? Well, I was having lunch last week with my friend at the American Theater Wing and …
I attended the annual TEDxBroadway conference this week in New York City. It's a gathering of industry insiders and theater fans who come together for one day to dream big about "The Best Th…
It must be FIORELLO! week here on the MTI blog. This wonderful show is in the public eye again because it is receiving a star studded revival as part of New York City Center's Encores Series…
As the country prepares to celebrate the upcoming holiday of hearts and kisses, we here at Make Musicals are going to share a little love with the people who inspire us in this crazy, wonder…
Every Monday, my friends at The Broadway League publish the weekly Broadway grosses. This means that industry insiders and savvy fans can get a sense of how each Broadway show has fared at t…
Don't tell me you have the next Broadway hit on your hands. You may have written a great draft of a script, have a brilliant idea for a show, or have licensed a hot movie property or musical…
I consider myself lucky that not a week goes by where I don't see at least one, if not several, musicals. I see everything from community theater to Broadway. As is to be expected, the quali…
Making musicals is a risky business. We risk our time, our money, our reputation, and sometimes what feels like our sanity to get a show off the ground. A lot of people have to take a lot of…
As Jane Krakowski so eloquently sang in GRAND HOTEL, "I Want To Go To Hollywood!" She could, in fact, be speaking not just for herself but for many of today's musical theater hits. Seeing th…
Are you a huge theater fan? Well, you're not alone. In fact, far from it. Tis the season when the reports come out from the fabulous research departments at organizations like Theater Commun…
Are you a huge theater fan? Well, you're not alone. In fact, far from it. Tis the season when the reports come out from the fabulous research departments at organizations like Theater Commun…
As some of you know, I write a weekly article called Brisa’s Pieces (don’t laugh!!) about the business of theater for the licensing house, Music Theatre International (MTI). They…
Have you ever seen a new show on Broadway that you absolutely LOVED only to hear that a month later it has closed? All too often amazing shows have shorter lives than we may feel they deserv…
I'm thrilled that Bring It On will soon be made available for licensing to theaters around the country. Though I was never a cheerleader myself (sports? what?), this show has a lot to cheer …
I was coming up out of the Subway into Times Square the other day and, not surprisingly, was thinking about new musicals. Just then, I witnessed the perfect metaphor for the writer – p…
Tis the season for shopping and holiday musicals. Or, in the case of YES, VIRGINIA THE MUSICAL… the combination of the two! In case you missed it, YES, VIRGINIA is a brand new musical …
The singing, dancing, ever optimistic red head is back on Broadway. A new revival of ANNIE opened last Thursday night and I was on hand for the opening night festivities! In a lot of ways, A…
In the wake of Hurricane Sandy and all the devastation it wrought on so many things – including Broadway and not-for-profit arts organizations all over the east coast " I've begun to w…
I attended a new musical reading recently where I had the great pleasure of meeting the show's unlikely writers. You may have heard of them – Stephen King and John Mellencamp. First of…
The weather outside is frightful… but the gift giving season has come early to Make Musicals as we roll out The New Musicals Awards and Festivals List! Subscribers to Make Musicals wil…
I'm often asked when I decided to become a producer. The truth is, I didn't find my true calling until after college. Don't get me wrong, I've been in love with musicals for as long as I can…
I just wrapped up a wonderful weekend of discovering new musicals and reconnecting with musical theater colleagues from around the country at the National Alliance of Musical Theatre (NAMT).…
