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Brisa's Pieces: Getting Creative With Win-Win Corporate Partnerships by Brisa Trinchero

Tis the season for shopping and holiday musicals. Or, in the case of YES, VIRGINIA THE MUSICAL… the combination of the two! In case you missed it, YES, VIRGINIA is a brand new musical that Macy's created to build their holiday brand through…our nearest and dearest art form… musical theater! I'm raising a glass of [...]

SOURCE: Music Theatre International at 1:33pm on November 21, 2012

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