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TV Networks Discuss Reducing Number Of Commercials To Compete With Netflix by Artsjournal

Airing fewer commercials could mean less revenue for the networks " unless they can convince advertisers that it's worth it to pay more to have their spots running in a less cluttered program. The topic is being debated ahead of the upfront market, where most of the advance ad time for the 2018-19 TV season […]

SOURCE: Los Angeles Times at 4:33pm on March 27, 2018

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