Can Rotten Tomatoes really make or break a movie? It definitely has an impact, says Ethan Titelman, a senior vice-president at the Hollywood market research firm National Research Group (NRG). According to NRG's annual survey, 50% of regular moviegoers frequently check the site, often immediately before buying their cinema tickets. And 82% are "more interested" […]
SOURCE: The Guardian at 11:32AM on February 28, 2018