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Why do we obsess about THIS when we should obsess about THAT?

Boy did we fall for the oldest trick in the book. There isn’t an ad meeting I go to where we don’t get a report on the number of Twitter followers, Facebook likes, or Instagram followers a show has. We’ve been led to believe that massive  numbers of followers will mean massive numbers of sales. And …

SOURCE: The Producer's Perspective at 11:00am on April 13, 2017

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