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Think about this while you're watching the Thanksgiving Day Parade.

It’s a tradition. People wake up and turn on the Macy’s Thanksgiving Day Parade. How many people? How about 22.3 million! MILLION! And you know what’s amazing about those kind of eyeballs? The parade is one, giant, multiple-hour, float-sized, commercial. All those floats advertise movies, TV shows, brands, singers and their albums, and yep, there’s …

SOURCE: The Producer's Perspective at 11:00am on November 24, 2016

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