After inserting itself into the plot of one of TV’s most-watched dramas in 2015, Pepsi hopes to rule Fox’s “Empire” anew. The popular beverage maker raised eyebrows when it worked with the 21st Century Fox-owned broadcast network and Lee Daniels, the drama’s guiding light, to weave its flagship potable into a three-part story arc that... Read more »
SOURCE: Variety at 09:30AM on March 16, 2017