Musical.ly, the lip-syncing social video app popular among teen girls, is stirring professionally produced content into its mix of user-generated content. The fast-growing startup has inked deals with Viacom, NBCUniversal and Hearst for short original series aimed a Musical.ly’s Gen Z audience. The shows — the first of which are coming from MTV, E! and... Read more »
SOURCE: Variety at 08:00AM on June 15, 2017