The Science of Mattering: How to Gauge Theatre's Impact
Can theatre's intrinsic value to audiences be measured? Three new studies point the way.
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Today is Sunday, June 28, 2026 Closing: Death Becomes Her Closing: Giant Closing: The Fear of 13 Broadway Baby Birthdays: Jason Tam Aileen Quinn Danielle Brisebois Mary Stuart Masterson Jessica Hecht Kathy Bates Gilda Radner Bruce Davison John Tillinger John Byner Mel Brooks Kenneth Sandford Sheila Coonan Ted Scott A. E. Hotchner Maxine Stuart Irving Elman Lester Flatt Ruth Attaway Leonora Corbett Mason Curry Richard Rodgers Frieda Inescort Lois Wilson Odette Myrtil Constance Binney Max Gordon Berthold Viertel Valeska Suratt Luigi Pirandello William Courtleigh Otis Skinner Alessandro Nivola Nancy Reardon Diana Walker Gene GeBauer Michael Jacobs John McClure Michael Vale Hugh Stanislaus Stange Esther Forbes