Divine inspiration: the companies relying on magic and superstition
It may seem surprising that water firms have admitted to using divining rods, but even financiers believe in astrology and some airlines won't give you a seat in row 13A science blogger asked Britain's 12 water firms if they still used divining rods after her parents spotted an engineer wielding the dowsing tools. Ten admitted to dabbling in a practice dismissed as "witchcraft" by an academic specialist in water mana…