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How the musical became big business: 'The snowball has been building for a long time' by Jake Nevins

From Spongebob Squarepants to Mean Girls, Broadway is gearing up for a wave of new musicals and with TV and film projects too, the genre is back on topOn the heels of its most lucrative season yet, with a record-setting $1.37b in ticket sales, Broadway has experienced something of a rebirth. From the success of La La Land on the big screen to Hamilton onstage, there's a collective renewed interest in theater that's b…

SOURCE: The Guardian at 02:48PM on September 14, 2017

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