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Road Specialist Allied Integrated Marketing Re-Casts Broadway Touring Division by Jeremy Gerard

EXCLUSIVE: Exit Allied Live. Enter Allied Touring. Cross-platform management and promotion powerhouse Allied Integrated Marketing has renamed its Allied Live division as Allied Touring, its national tour marketing and publicity arm, specializing in brand management, strategic planning, traditional and digital marketing, communications, pricing strategy and sales analysis. Industry veterans Marya K. Peters and Andrew …

SOURCE: Deadline at 11:05AM on September 5, 2017

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