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ESPN Nets Serena Williams And Savages Blizzard Of Viewer Stats: Upfronts by Jeremy Gerard

On Broadway’s Minskoff Theatre stage, where The Lion King roars eight times a week, Disney arm ESPN launched its upfront presentation to advertisers with a mix of gallows humor and star power. The presentation began with a New Orleans jazz band tooting the classic dirge, “St. James Infirmary Blues,” as dancers spun around in mock mourning, presumably for the crisis in ad sales. Then the skies …

SOURCE: Deadline at 04:38PM on May 16, 2017

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