UK theatre companies use even negative reviews to sell tickets and drive a vibrant conversation. It is impossible to imagine that happening in AustraliaIn 2013 the Daily Mail's Quentin Letts gave The Ritual Slaughter of Gorge Mastromas a one-star review. The Royal Court tweeted his review with the words "BOOK NOW". The tweets in response revealed a litany of people newly excited to see the show: if Letts hated it, th…
SOURCE: The Guardian at 11:07PM on October 23, 2016