It takes time to create a buzz around a festival show, and soon the run is over. Bringing a hit back can give companies a publicity head start " and a cash boost to their next venture. But there's no guarantee of glory second time around"Assumption is the mother of all cock-ups. We can't assume that it will be a golden ticket," says Jimmy Fairhurst of Not Too Tame about the return of the company's 2014 word-of-mouth …
SOURCE: The Guardian at 11:46AM on August 10, 2016