How To Find The Truth About Your Audience Demographics by Ceci Dadisman

We all have anecdotal information about who buys tickets to our organization’s event.  “Well, our people are all [insert adjective here]” or “our people are [insert adjective here] so they prefer to…” If this sounds familiar to you, you are not alone. But how well do you REALLY know your audience?  Do you actually have […]

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