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Be like Google and Uber and use your own data to drive sales.

Since the stock market and mortgage meltdown of 2008, consumers have demanded more transparency from their banks, their politicians and their brands. The smart brands (and hopefully Broadway becomes one of these) flipped the tables on transparency, and instead of revealing what was behind their business curtain only when asked, started dripping out data in smart …

SOURCE: The Producer's Perspective at 7:33pm on March 13, 2016

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