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Podcast Episode #49: The President of MTI (aka The King of Licensing), Drew Cohen.

When a show is a hit on Broadway, everyone looks at the grosses and thinks, “Look at how much money they are making.” Drew Cohen looks at the grosses and thinks, “Look at how much they are going to make.” The licensing of theatrical properties around the world is a ginormous business.  And the numbers and …

SOURCE: The Producer's Perspective at 7:27pm on December 7, 2015 ☆ ⚑

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