At the risk of mixing franchises, "Star Wars" looks destined to be the hammer Disney wields to synergistically bolster fortunes across its far-flung empire during the build-up to its launch, as Monday's premiere of the trailer during an ESPN telecast attests. The notion of media conglomerates using their assets to buck each other up is hardly new,... Read more »
SOURCE: Variety at 05:42PM on October 22, 2015