New Ways To Slice The Old Broadway Pie? Gerard & Roth Take On Conventional Wisdom
EXCLUSIVE: Deadline's Jeremy Gerard and Jujamcyn Theatres majority owner and president Jordan Roth talk about the state of the industry, the only stipulation being no holds barred. GERARD: The conventional wisdom used to be that there's a finite Broadway audience comprising the 23 million people living in the Tri-State Area and tourists, and that only a given number of shows can survive on those numbers. And a coroll…