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How Long Can 'Frozen' Fever Last for Disney? by Marc Graser

Consumers still haven’t grown cold on “Frozen.” The movie, which became the highest-grossing animated film after its release in November 2013, continues to play for Disney, this time in the retail aisle. Merchandise tied to the toon was a significant seller for Disney, especially its Disney Stores, during the holidays, with the company’s consumer products... Read more »

SOURCE: Variety at 09:02PM on February 3, 2015

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