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Super Bowl Advertising and the Stories That Win Our Hearts and Minds by Damian Bazadona

As we head into the big game with chips and dip in hand and Deflategate jokes ready to roll, I turned to a leading expert on the topic of Super Bowl advertising, Tony Ponturo of The Kirmser/Ponturo Group, to get his take on the formulas that will ultimately define this year's advertising winners and losers.

SOURCE: Huffington Post at 9:29pm on January 25, 2015

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