Beyond Broadway: Home Field Advantage by Nathan Christensen

Ok, let's start with a refresher from our conversation with theater marketing expert Clay Mabbitt: Marketing has two parts. The first part is identifying who's going to love what you're creating. And then, the second part is showing them why they're going to love it. Alright then. Let's consider a certain kind of theater that [...] The post Beyond Broadway: Home Field Advantage appeared first on The NewMusicalTheatre…

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