As Ambassador Theatre Group begins installing 49,000 high-tech seats nationwide, I took my derriere along to test the latest development in theatregoingFew things in life draw the same low-level grumblings as theatre facilities. Back in 2009 Adam Kenwright, managing director of theatre PR agency AKA, suggested that London's "inconvenient and deeply uncomfortable" venues were keeping audiences away. At the time, I was…
SOURCE: The Guardian at 09:27AM on July 14, 2011