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How Much is a TONY Worth to a Broadway Show? by Doug Reside

In the week following the announcement of the TONY awards, the winner for best musical, Gentleman’s Guide to Love and Murder, enjoyed its best week ever, bringing in more than $100,000 than the week before. The winner for best play, All The Way, seems to have been helped even more by the award, bringing in $200,000 more than the previous week. If it ever was in doubt, a TONY award is clearly good for busines…

SOURCE: The New York Public Library at 5:47pm on July 31, 2014 ☆ ⚑

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