Mashable, the leading media company for the Connected Generation, and 'IfThen,' the multiple Tony nominated original Broadway musical from the Pulitzer Prize winning creators of 'Next to Normal,' announced today the launch of a social media campaign on Mashable designed to bring the show's core theme to life. The campaign includes Instagram videos from the cast, tech luminaries and community created content of their …
SOURCE: BroadwayWorld at 06:25PM on May 7, 2014