Producers of Tony-nominated musical “If/Then” starring Idina Menzel are working with Mashable on a digital-marketing campaign, which the parties tout as the first such collaboration between a Broadway show and an online publisher on an interactive social and multimedia campaign. The four-week campaign, which launched today, centers on the show's central theme of how lives play out... Read more …
SOURCE: Variety at 04:19PM on May 7, 2014