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The Private Theater, aka "Dynamic Pricing" by HowlRound

By Bruce Norris. In the last couple of seasons I've become aware of a ticket scheme already practiced by some of our larger regional theaters, and currently under consideration at some where my plays are produced. And this practice goes by a very catchy and newfangled name. It's being called "dynamic pricing." But it's not a new practice. It's actually quite old, and has a more familiar name. It's called "scalping".

SOURCE: HowlRound at 4:13pm on March 27, 2014 ☆ ⚑

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