AwesomenessTV, DreamWorks Animation’s digital division, has hired Walt Disney Studios marketing exec T.J. Marchetti as chief marketing officer. Marchetti will be in charge of all AwesomenessTV marketing and branding initiatives, including the flagship AwesomenessTV properties and the Hearst joint venture for the Seventeen YouTube channel and multichannel network. He replaces Margaret Laney, AwesomenessTV’…
SOURCE: Variety at 02:52PM on March 4, 2014