The Stars in Broadway's Firmament: Movie Stars Lighting Up the Great White Way by Jesse Oxfeld

You gotta get a gimmick, a trio of wise women once advised. But to succeed on Broadway these days, what you really need is a star. Mounting a Broadway show has become so expensive, and the business so oriented to out-of-town visitors, that the only way to ensure a successful run is by providing a brand name. (When The Elephant Man next hits Broadway, the lead role will be played by none other than Bradley Cooper, acc…

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