You gotta get a gimmick, a trio of wise women once advised. But to succeed on Broadway these days, what you really need is a star. Mounting a Broadway show has become so expensive, and the business so oriented to out-of-town visitors, that the only way to ensure a successful run is by providing a brand name. (When The Elephant Man next hits Broadway, the lead role will be played by none other than Bradley Cooper, acc…
SOURCE: The New York Observer at 05:00PM on February 21, 2014