Broadway for Straight Men? Yankees Help Promote 'Bronx Bombers'
The new show, which chronicles greats like Yogi Berra, Babe Ruth and Reggie Jackson, is courting the non-theatergoing male with a push from the team and Major League Baseball. This story first appeared in the Jan. 17 issue of The Hollywood Reporter magazine. The New York area is home to 10 professional sports teams, but attendance for Broadway shows last season topped all of them combined. According to the Broadway L…
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