NBC's The Sound of Music…A Tale of Two Shows….despite the Twitter snarkfest, a bad news/good news story…. | Homonoff Media
Although we shouldn't necessarily need to be reminded, this type of event programming highlights the entirely different type of scale involved in successful (financially at least) broadcast television programming. I'm not dismissing the power and value of a dedicated, affinity-linked online audience. But where else is a global retailer like Wal-Mart (the perhaps overly ubiquitous sponsor of the broadcast) going to …
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