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Tony Award winners often reap the benefits of victory by Steve Zeitchik, Los Angeles Times

A best play win for 'Vanya and Sonia and Masha and Spike' translates into a longer Broadway run, a marker of how awards-night success can have a larger effect.NEW YORK — For Broadway shows, a Tony Award can spell the difference between a long life and an untimely demise.

SOURCE: Los Angeles Times at 8:00am on June 11, 2013 ☆ ⚑

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