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Long live Viva Forever! and the tradition of musical flops by Mark Lawson

Mamma Mia! it wasn't, but at least Judy Craymer's Spice Girls stageshow escaped the fate of the musical Kelly, which closed on opening nightThe plot of Mel Brooks's 1968 movie The Producers involves a theatrical impresario deliberately trying to put on a musical that will close as quickly as possible. Because backers will not expect any money back from a notorious flop, the producers hope to run off with all the cash…

SOURCE: The Guardian at 12:20PM on May 3, 2013

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